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You don't have to be a professional winter athlete to know that warmer winters aren't cool. The pros know better than anyone, though, that great snow makes all the difference in the world. The Keep Winter Cool campaign is proud to announce that some of winter sports top stars have come on board to help spread the word!
2005 also marks the debut of the campaign's first public service announcements, which are on the air in several markets. The spots feature Olympic gold medalist Picabo Street and top riders Dave Downing, Jeremy Jones, and Romain De Marchi. Check them out!
 View Picabo Street "Face Plant" video
View Dave Downing video
View Jeremy Jones video
View Romain de Marchi video
Read more about our athletes below.
Picabo Street
"There is nothing like the thrill of skiing down a chilly mountainside in winter, and I live for making fresh tracks on powder days. Help us 'Keep Winter Cool' by doing your part in fighting global warming."
Picabo Street is one of America's most famous alpine ski racers. In 1998 she won an Olympic gold medal in Nagano. She's the only American - man or woman - to win a season-long World Cup downhill title, winning in 1995 and '96.
Ross Powers
Photo by USSA/Peter Foley
"I love snow and winter and I want to protect the powder. We all need to do what we can to fight global warming. We owe it to ourselves and, of course, to nature."
Ross "The Boss" Powers fell in love with snowboarding as a youngster in Vermont. After picking up an Olympic bronze medal in 1998 in snowboard halfpipe's Olympic debut in Nagano, he led a 1-2-3 USA sweep of the men's halfpipe in Salt Lake City with what many consider to be one of the best runs ever in the sport!
Shannon Bahrke
Photo by Jonathan Selkowitz
"I am a big fan of winter and want to see lots of powder coming my way! Keeping winter cool is important to the environment and our sport. Do what you can in the fight against global warming."
Lake Tahoe's Shannon Bahrke resisted ski racing at first, but gave in to some persistent local coaches. The Squaw Valley Freestyle Team caught her fancy in the seventh grade, and Bahrke eventually settled on moguls. She ran into little resistance on her way to a silver medal in the 2002 Olympics and a bronze in duals at the 2003 World Championships. In 2003, Bahrke also captured three World Cup victories along with the World Cup moguls title. She was on the podium four times in 2004 and finished top-5 in the overall standings.
Leslie Ross
"Nothing compares to the excitement of fresh snow. With global warming, powder could become a memory of the past, unless we do something about it. What are you doing to help keep winter cool? Only together can we stop global warming."
Three-time National Telemark Free Skiing Champion Leslie Ross is a pioneer in the rebirth of Free Heel Skiing. Committed to creating opportunities for people to reconnect with the environment, Leslie is founder of Babes in the Backcountry, a Women's Outdoor Education Workshop. A Breckenridge Free Ride team member and ambassador for Clif Bar, Patagonia, Black Diamond and Scarpa, Leslie's exploits can be seen in numerous films and publications.
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